The Hawke Method with Erik Huberman — Marketing Principles to Help Your Brand Soar

CEO & Founder Erik Huberman launched Hawke Media in 2014 — growing the company value to over $150M and working with 3,000+ brands worldwide. It is the fastest-growing marketing consultancy agency in the United States, working with brands like Red Bull, Verizon, and Eddie Bauer. 
 
As a serial entrepreneur, national best-selling author, and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30Under30, CSQ’s 40Under40, and Inc. Magazine’s Top 25 Marketing Influencers.
 
 
Erik and Ross discuss:
  • The Marketing Tripod — Awareness, Nurturing, and Trust
  • Why Trust is synonymous with Brand 
  • 75% won’t buy from a company they won’t trust. What engenders trust?
  • The lifecycle of nurturing relationships
  • Awareness — Red Bull, Crocs — not getting granular; creating a feeling. 
  • Word of mouth — why it matters and how to create it 
  • Influencers inside the building. How to use them. 
  • Third-Party Validation — promoting your press and recognition
  • What today’s educators and learners should know about AI
 
Get The Hawke Method at https://www.hawkemethod.com 
 
Subscribe to The Authority to get more deep-dive interviews with leading authors. It’s available wherever you get your podcasts. 
 
Visit https://bepodcast.network to learn more about the Be Podcast Network for educators.
 
About today’s guest
CEO & Founder Erik Huberman launched Hawke Media in 2014 — growing the company value to over $150M and working with 3,000+ brands worldwide. It is the fastest-growing marketing consultancy agency in the United States, working with brands like Red Bull, Verizon, and Eddie Bauer. Erik has expanded his business portfolio with Hawke Ventures, which raised $25M in its second fund, and HawkeAI, which has helped over 5,000 companies benchmark analytics and improve results. Prior to Hawke Media, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. As a serial entrepreneur, national best-selling author, and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30Under30, CSQ’s 40Under40, and Inc. Magazine’s Top 25 Marketing Influencers.
 
Connect with Erik:
About the host
Ross Romano is a co-founder of the Be Podcast Network and CEO of September Strategies, a consulting firm that helps organizations and high-performing leaders in the K-12 education industry communicate their vision and make strategic decisions that lead to long-term success. Connect on Twitter @RossBRomano or LinkedIn

We’re thrilled to be sponsored by IXL and MyFlexLearning

IXL’s comprehensive teaching and learning platform for math, language arts, science, and social studies is accelerating achievement in 95 of the top 100 U.S. school districts. Loved by teachers and backed by independent research from Johns Hopkins University, IXL can help you simplify and streamline technology, reliably meet Tier 1 standards, improve assessment performance, and more. Visit IXL.com/BE today to learn more about how IXL can elevate your school or district.

MyFlexLearning is the scheduling platform that helps middle and high schools meet the individual needs of all students. Create and manage time for flex blocks, WIN time, activity periods, RTI, counselor and teacher appointments and much more. And with a built-in accountability tool and reporting features, solve your challenges around getting kids where they need to be and understanding how flex time is spent. Make your flex time work for you. Visit myflexlearning.com/BE to learn more and receive $500 off the first year. 

Creators and Guests

Ross Romano
Host
Ross Romano
Co-founder of Be Podcast Network and CEO of September Strategies. Strategist, consultant, and performance coach.
Erik Huberman
Guest
Erik Huberman
Founder & CEO @HawkeMedia 📕 #HawkeMethod 🤝 #HawkeVentures 💵 #HawkeCapital 🎙 #HawkeTalk 🎉 #HawkeFest 🎟#EcomWeekLA https://t.co/509GVrN046 .
The Hawke Method with Erik Huberman — Marketing Principles to Help Your Brand Soar