The Retention Formula with Brian Carter — How to Stop the Turnover Crisis and Harmonize Generations

With over two decades of business experience and a Masters of Science, Brian Carter is an accomplished keynote speaker, author, comedian, marketer, salesperson, leader, teammate, and bestselling author of multiple books. 

He's regularly booked by major bureaus with and satisfied clients like Microsoft, McDonald's, JP Morgan, as well as non-profits, the public sector, and national and state associations.

Today, we’re talking about his book The Retention Formula: Stop the Turnover Crisis, Harmonize the Generations, and Skyrocket Profits.

We discuss:
  • Having a multi-generational strategy for managing employees
  • What Gen Z and Millennial professionals care about beyond money
  • Younger generations refuse to accept when values and realities are misaligned
  • Professionals want freedom to be fully themselves, not hide other passions
  • Negative outcomes of high turnover
  • Communication about decisions and about change
  • Leadership styles and communication barriers when leading between generations
  • The role of mentorship
Find The Retention Formula on Amazon. Learn more about Brian at 

If you’re interested in interviews with professional, collegiate, Olympic and amateur sports coaches, check out my new show Sideline Sessions: 

About today’s guest
From marketing to sales, CRMs to AIs, Brian Carter has had his finger on the pulse of innovation for over 20 years, has been seen on Bloomberg TV and interviewed by news media like the Wall Street Journal and New York Times. and served as an expert generations consultant for the National Academy of Sciences His presentation topics range from generational issues and teamwork to leadership, sales, AI, marketing, HR, employee retention, and more.

As a bestselling author of multiple business books, he provides customized presentations for each audience to deliver the perfect mix of motivation, humor, insights, and takeaways. Brian balances hilarious original comedy and heartwarming stories with customized recommendations that move organizations to the next level. With a practical approach, and drawn from his ongoing up-to-the-minute work as a consultant, he offers cutting-edge tactics honed through real-world application with today's workforce. Follow him on LinkedIn

About the host
Ross Romano is a co-founder of the Be Podcast Network and CEO of September Strategies. He is a leadership development and performance coach for professionals in a range of industries and consults with organizations and high-performing leaders in the K-12 education industry to help communicate their vision and make strategic decisions that lead to long-term success. Connect on Twitter @RossBRomano and LinkedIn

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Creators and Guests

Ross Romano
Ross Romano
Co-founder of Be Podcast Network and CEO of September Strategies. Strategist, consultant, and performance coach.
Brian Carter
Brian Carter
Keynote Speaker & Author | AI Wrangler, Marketing, Sales, Teamwork, Generations, Leadership
The Retention Formula with Brian Carter — How to Stop the Turnover Crisis and Harmonize Generations