Brain Glue with James I. Bond — How to Make Ideas Stick
James I. Bond is one of America’s leading behavioral management specialists. He joins the show to talk about his book Brain Glue, which was named a 2023 Best Business Book finalist by Publishers Weekly.
We discuss:
- How selling becomes much easier by making your ideas “sticky”
- The desire to connect with others and make your ideas connect
- The science of persuasion
- Understanding the way people learn about ideas
- The power of humor
About the host
Ross Romano is a co-founder of the Be Podcast Network and CEO of September Strategies, a coaching and consulting firm that helps organizations and high-performing leaders in the K-12 education industry communicate their vision and make strategic decisions that lead to long-term success. Connect on Bluesky or LinkedIn
I also host Sideline Sessions, a podcast for coaches and parents of student-athletes. The show features conversations with coaches and performance experts in the NFL, NBA, NCAA, Olympics, and more. Listen here: https://bit.ly/3Rp0QGt
Creators and Guests
Host
Ross Romano
Co-founder of Be Podcast Network and CEO of September Strategies. Strategist, consultant, and performance coach.
