Brain Glue with James I. Bond — How to Make Ideas Stick

James I. Bond is one of America’s leading behavioral management specialists. He joins the show to talk about his book Brain Glue, which was named a 2023 Best Business Book finalist by Publishers Weekly.

We discuss:
  • How selling becomes much easier by making your ideas “sticky” 
  • The desire to connect with others and make your ideas connect
  • The science of persuasion
  • Understanding the way people learn about ideas
  • The power of humor

About the host
Ross Romano is a co-founder of the Be Podcast Network and CEO of September Strategies, a coaching and consulting firm that helps organizations and high-performing leaders in the K-12 education industry communicate their vision and make strategic decisions that lead to long-term success. Connect on Bluesky or LinkedIn 

I also host Sideline Sessions, a podcast for coaches and parents of student-athletes. The show features conversations with coaches and performance experts in the NFL, NBA, NCAA, Olympics, and more. Listen here: https://bit.ly/3Rp0QGt 

Learn more about today's sponsor, Playworks:

We’re proud to be sponsored by Playworks, a 501(c)3 nonprofit organization with evidence-based practices that help schools improve the health and well-being of children by increasing opportunities for physical activity and safe, meaningful play.

If you’re a school or district leader struggling with the challenge of chronic absenteeism, as so many are across the U.S., you may not realize that structured recess is a research-backed approach to keep kids in school. In fact, a UC Berkeley study of Title I schools found that those partnering with Playworks had significantly lower chronic absenteeism rates. Further, Mathematica research demonstrated that Playworks schools spent 27% less time transitioning from recess back to learning, saving teachers valuable instructional time. 

These results are possible for your students, too. Learn how Playworks can help you improve student-educator relationships, belonging, and attendance by signing up for a quick no-obligation conversation

Creators and Guests

Ross Romano
Host
Ross Romano
Co-founder of Be Podcast Network and CEO of September Strategies. Strategist, consultant, and performance coach.
Brain Glue with James I. Bond — How to Make Ideas Stick