The Authority Podcast — Expert Insights and Fresh Ideas for Education Leaders

Welcome to Best of The Authority! Thanks to wonderful listeners like you, this Be Podcast Network original series now ranks in the Top 5% of the more than 3 million podcasts globally. In case you haven’t been with us since the beginning, the “Best Of” is designed to catch you up on some of the best and most popular episodes you may have missed.

In this episode, I got to discuss some topics near to my heart — specifically branding, storytelling, and communication — with Erik Huberman, one of the leading marketing minds in the world. 

Erik founded Hawke Media in 2014, growing the company value to over $150M and working with 3,000+ brands worldwide. It is the fastest-growing marketing consultancy agency in the United States, working with brands like Red Bull, Verizon, and Eddie Bauer. 

 

As a serial entrepreneur, national best-selling author, and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30Under30, CSQ’s 40Under40, and Inc. Magazine’s Top 25 Marketing Influencers.

 

We discussed Erik's book, The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar, and considered how these proven principles can also help leaders in education improve the perception, affinity, and trust of their institutions:

Get The Hawke Method at https://www.hawkemethod.com 

 

Ross Romano is a co-founder of the Be Podcast Network and CEO of September Strategies LLC. He is a leadership development and performance coach for professionals in a range of industries and consults with organizations and high-performing leaders in the K-12 education industry to help communicate their vision and make strategic decisions that lead to long-term success. Connect on Twitter @RossBRomano and LinkedIn

We’re thrilled to be sponsored by IXL and MyFlexLearning. 

IXL’s comprehensive teaching and learning platform for math, language arts, science, and social studies is accelerating achievement in 95 of the top 100 U.S. school districts. Loved by teachers and backed by independent research from Johns Hopkins University, IXL can help you simplify and streamline technology, reliably meet Tier 1 standards, improve assessment performance, and more. Visit IXL.com/BE today to learn more about how IXL can elevate your school or district.

MyFlexLearning is the scheduling platform that helps middle and high schools meet the individual needs of all students. Create and manage time for flex blocks, WIN time, activity periods, RTI, counselor and teacher appointments and much more. And with a built-in accountability tool and reporting features, solve your challenges around getting kids where they need to be and understanding how flex time is spent. Make your flex time work for you. Visit myflexlearning.com/BE to learn more and receive $500 off the first year.